Amanda Palmer On The True Nature Of Connecting With Fans: It’s About Trust
There’s been so much talk about Amanda Palmer’s TED talk this week, that the folks at TED rushed to get the video edited and up on the site within days, rather than the customary months. It is, not surprisingly, quite inspiring:
The crux of the message: people are focused on the wrong question. It’s not about “how do we make people pay for music” but “how do we let people pay for music,” by making it such that people want to support the artists they love. And the way to do that is by building a real connection with a core group of fans. That is, it’s not unlike core concepts we’ve discussed around here for a long time: Connect with Fans & give them a Reason to Buy, combined with the concept of cultivating your “true” fans.
And, as Amanda notes, one thing that she’s learned throughout her life, from when she was a “human statue” working for tips to her massive success today, is that the whole thing begins and ends through the uniquely human connection — and that this connection is not in one direction, but in many directions. It’s the artist giving to fans, the fans giving to artists and, beyond that, the fans giving to other fans and artists giving to other artists. Whether it’s crowdfunding or crowdsurfing, it’s about building up a real relationship, and at the heart of that relationship is trust.