Discrimination is a reality in a world of personalized promotions.
Stores like Walmart, Target, and Macy’s uses beacons to track where customers are in their stores so its apps can send them personalized offers. You might be standing in the diaper aisle and be sent a better deal than the person next to you. And the algorithm that determines that discount might use all kinds of factors such as past purchases and zip codes to make that decision.
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